I went on over 100 interviews in 2018 from online job postings. Here’s how I get noticed.
If I had one superpower, it would be creating perfect job applications. Conversely, my kryptonite is, without a doubt, networking. I can’t smoothly sell myself to strangers or finagle my way into a role. If you see me at such an event, I’m likely just looking for the free food. Though most career guides firmly argue it’s who you know, I’ve never been comfortable asking for help in job searching. Luckily, that hasn’t stopped me from landing at some of the biggest companies in Canada. Applying online can feel like tossing resumes into a void and it was only through some serious trial and error that I’m now able to book an interview for nearly every submission. Here’s my advice:
Resume: Make sure your resume is concise, full of measurable accomplishments and SHORT. Unless you’re a CEO there is absolutely no reason your CV should be more than two pages. Go beyond having a friend proofread it. Appoint a designer to evaluate the overall layout and flow and if writing isn’t your thing, hire someone.
Remove old stuff: Scrap references to high school education and university clubs. Your paid employment history is forefront. However, if you spent a few years schlepping it in fast food or telemarketing, keep it in. The head of a major PR firm once told me that nothing replaces good old-fashioned minimum-wage jobs. Employers want to know that you can work hard and get your hands dirty.
Job Postings: Paste copy from a role description into a word cloud. It sounds silly, but you’ll be able to capture their key words and ensure you include them.
Cover Letter: It shocks me that some people feel this document isn’t necessary. This piece is vital and most interviewers have asked me questions based on anecdotes from my cover letter. You can also reuse elements from a main document for several applications.
Paragraph one: Start by introducing yourself. If you’re applying for a similar role, use the exact wording from their posting. If they’re looking for someone to “advise clients on retirement financial planning,” and you perform a related function, copy and paste their text, even if their wording is dull. Most applications go through an electronic process before they hit human eyes and they’ll be looking for key words from their job description. Finish this section with a success story (preferably with profits earned) and explain how this task could be replicated for the new company.
Paragraph two: Outline a major win. I’ve showcased my sales, customer engagement or implementation of new technology. Emphasize how you went above and beyond. I once wrote about how I took coding and design classes in night school at my own expense to take on more responsibility at work. That story alone snagged me one of my favourite jobs.
Last paragraph: Finish strong with a humblebrag. If on top of your current job you’re also on the board of an industry association, finishing your MBA or volunteer somewhere – this is the place to jot it down.
Professional: Don’t ever mention how you want expand your career by taking on this new job. It’s not about you and an employer isn’t interested in your personal learning.
Tone: Everything you submit should match the tone of the company’s communication. Review how they describe themselves on their website and follow suit. If they’re a more casual start-up, add a personal touch by including your hobbies. I’ve gotten interviews solely for pasting in a sentence about my bobblehead collection.
Aim: Apply for jobs you know you can get. Employers are unlikely to take a chance on someone looking to “grow themselves.” Identify the key skills required for the role and communicate how you can excel with at least a few of them.
Lateral moves: Don’t be afraid to apply for lateral moves at larger companies. If selected, you can always negotiate more responsibility like a direct report or a higher pay.
Keep updating: A resume should be a fluid document. Schedule quarterly reviews to include updates of your recent accomplishments.
Patience: Sometimes companies call the day after you send your resume. Other times it can be three months. Keep trying and it will happen.
